From No Calls to 2 to 4 Calls a Day for an Air Quality Company
An owner-operator paying Angi, HomeAdvisor and other agencies and still not getting calls. A focused PPC campaign, launched July 2022, turned that around fast enough that he started hiring.
to at least one qualified lead every day
calls a day on an ongoing basis
another technician to handle the extra work
The challenge
The owner had already paid several agencies and lead providers, including Angi and HomeAdvisor. The phone still wasn't ringing with the right people. He heard about our results from another operator in the same franchise system and wanted the fastest route to steady calls.
What we did
- Chose a proven PPC structure as the fastest path to calls, rather than waiting on SEO
- Pointed the ads at the company's own website so every visit built the business, not a marketplace
- Tuned bids and targeting each month, driving cost per lead down while conversions rose
- Reported calls and qualified leads, not clicks
The results
The campaign started on July 5, 2022. Within 90 days the business was earning at least one qualified lead a day. In the owner's words, once the campaign was rolling they "very quickly started getting 3 to 7 calls a day." Ongoing volume settled at 2 to 4 calls a day, and he was hiring another technician and planning to raise his ad budget to take on more.
What this means for an HVAC shop
Indoor air quality is one of the most natural add-ons for an HVAC shop, and IAQ buyers search much like this company's customers did. The lesson that carries over: an owned campaign that sends people to your site produces leads that convert, because they chose you, not a marketplace's list.
About this case study. This client is a mold removal and indoor air quality business, not an HVAC company. The work was done by Restoration Inbound, part of the same company as HVAC Inbound. Figures come from the original write-up: read the original case study.
Find out how many jobs your phone is losing.
The audit is free, takes 30 minutes of your time, and you keep the findings whether or not we work together.