Compare
HVAC Inbound vs generalist agencies and lead marketplaces
You have options. This is an honest side-by-side so you can pick the one that fits your shop.
| HVAC Inbound | Generalist agency | Lead marketplace | |
|---|---|---|---|
| Who it serves | HVAC companies only | Any industry | Many trades |
| How results are reported | Answered calls, booked jobs, revenue influenced | Traffic, rankings, clicks | Leads delivered |
| Call answering | Included: tracking, after-hours, text-back | Rarely | Not included |
| Leads shared with competitors | Never | No | Often |
| Who owns the accounts | You | Often the agency | The marketplace |
| Contract | Month-to-month | Often 6 to 12 months | Varies |
| Seasonal planning | Spring and fall campaigns planned 90 days ahead | Varies | None |
When a generalist is fine
If you need a basic website and nothing else, a generalist can do it. Once calls and booked jobs matter, specialism shows.
When a marketplace is fine
Shared leads can fill gaps in a slow week. They rarely build anything you own, and you compete with other shops for each one.
When in-house is better
Large multi-location shops sometimes do best with an in-house marketer. We are happy to say so on the audit call.
Find out how many jobs your phone is losing.
The audit is free, takes 30 minutes of your time, and you keep the findings whether or not we work together.